Recent Work
Aromatherapy Collection
Aromatherapy Collection
Design Concept, Branding and Packaging Creative Direction.
Challenge
Create a premium, wellness-focused identity for the Aromatherapy Collection.
Solution
Developed a cohesive packaging system using calming color palettes, minimal typography, and botanical-inspired graphics to communicate relaxation and self-care benefits across body care, candles, and oils.
Viva Brazil Collection
Viva Brazil Collection
Design Concept, Branding and Packaging Creative Direction.
Challenge: Create a vibrant, travel-inspired identity that evokes the energy, warmth, and lush beauty of Brazil.
Solution: Developed a bold, cohesive packaging system using rich crimson, tropical color palettes and ornate botanical-inspired graphics to communicate exotic escapism and sensory adventure — applied consis
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The Zodiac Collection
The Zodiac Collection
Design Concept, Branding and Packaging Creative Direction
Challenge: Create a whimsical identity that celebrates individual astrological signs while maintaining a unified, premium collection presence.
Solution: Developed a sophisticated, celestial packaging system using deep cobalt blue bottles, gold foil accents, and star-dusted detailing to evoke the night sky — with each sig
Tropical Escape Collection
Tropical Escape Collection
Design Concept, Branding and Packaging Creative Direction
Challenge: Create a fun, sun-soaked identity for a tropical line that captures the feeling of an island getaway.
Solution: Developed a vibrant, gradient-driven system expressed through a distinct color story. Illustrated botanicals with gold foil accents add a playful premium touch. The neon bottles used across compl
True Blue Spa Collection
True Blue SPA Collection
Branding and Packaging Creative Direction.
Challenge: Create a premium, results-driven identity that elevates everyday body care into a luxurious at-home spa experience.
Solution: Developed a spa-inspired system using deep blue with warm gold accents and elevated brand to communicate efficacy and indulgent self-care. Three levels of blue create a clear product zoning — Body,
Aromatherapy Holiday Edition
Aromatherapy Holiday Edition
Design Concept, Branding and Packaging Creative Direction.
Challenge: Design a Holiday collection using branded elements from the Core Aromatherapy franchise with seasonal graphics for a limited edition line.
Solution: Each scent narrative is expressed through distinct visual languages — warm burgundy for Vanilla Nutmeg and cool teal for Eucalyptus Pine. Delicate illustra
Face Care Collection
Face Care Collection
Design Concept, Branding and Packaging Creative Direction.
Challenge: Create a clean, dermatologist-credible identity for a facial skincare line that feels approachable yet efficacious.
Solution: Developed a soft, minimalist packaging system using blush pink, warm ivory, and rose gold tones to evoke a clean, modern aesthetic. Clear ingredient-forward naming is paired with beauti
Rooted Collection
Rooted Collection
Design Concept, Branding and Packaging Creative Direction.
Challenge: Create a garden-inspired, identity that communicates skin nourishment through unexpected ingredients.
Solution: A rich, garden-illustrated design featuring dense botanical patterns of carrots, herbs, and foliage against a color ground. A soft cream block grounds the whimsical illustration, while a sage green cap
Honey & Latte Wellness Collection
Honey & Latte Wellness Collection
Design Concept, identity and Packaging Creative Direction.
Challenge: Create ingredient-led identity that communicates deep nourishment and sensory richness.
Solution: A luxurious, latte-inspired identity where each scent is expressed through its own rich color story — deep espresso brown, liquid honey gold and soft milky pearl. Fluid label shapes and textures unite
Everyday Luxuries
Everyday Luxuries Collection
Design Concept, Branding and Packaging Creative Direction.
Challenge: Create a premium evergreen fragrance collection inspired by luxury and designer fragrances trending in the market.
Solution: Color-coded packaging system where scent personality is communicated through distinct palettes — feminine blush pink for Fleur, soft blue for Shorelines, and optimistic warm peac
Aromatherapy Earth Day Collection
Aromatherapy Earth Day Collection
Design Concept, Branding and Packaging Creative Direction.
Challenge: Create a earth day inspired collection that communicates the purity and revitalizing power of natural ingredients.
Solution: Clean looking frosted white bottles paired up with having each scent expressed through its natural source — deep forest green and water-drop transportive imagery. A consisten
Wellness Magnesium Benefits Collection
Magnesium Benefits Collection
Design Concept, Branding and Packaging Creative Direction.
Challenge: Create a wellness collection that communicates restorative benefits through visual and ingredient transparency.
Solution: A luminous design using orange bottles and a sunset-inspired gradient to communicate the ideal time to use the product for its restorative properties. Modern lowercase type and min